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Privacy, in plain English

The book this site belongs to tells you to hold your AI and software vendors to a simple standard: private by default, nothing you type used to train anything, and your data exportable and deletable on demand. It would be a strange book that did not hold its own tools to the same standard. This page is that standard, written down.

The short version. Your worksheets belong to you. Nobody reads them, nothing trains on them, and nothing about you goes anywhere unless you choose to share it or ask to hear from us. Everything is stored in the EU. You can export or delete the lot whenever you like.

What happens when you use a worksheet

You do not need an account. When you start typing, your work autosaves to our database so you do not lose it. It is saved against an anonymous, unguessable id in a cookie on your device, not against your name, because we do not know your name. That cookie is the only key to your work: no cross-site tracking, no advertising identifiers, no third-party trackers anywhere on this site.

Nobody looks at what you write. There is no path in the product for anyone, including Jake, to browse worksheets. The single exception is the one you create yourself: pressing "Share this with Jake" (see below). Until you press it, the worksheet is yours alone.

Nothing you type is used to train any AI model. Not by us, and not by any provider we use. That is the book's non-negotiable, and it is engineered in, not just promised.

The AI worksheets

Five worksheets send what you type to an AI model. Triage sends the task lines you enter so it can propose a sort; The Pessimist sends the process steps you describe so it can propose failure modes and guardrails; Brief It Properly sends the request, context, example and format you write so it can show you the difference a proper brief makes; Process Archaeology sends the narration you paste so it can write it up as a step-by-step guide; Write the Perfect First Reply sends your business line, the enquiries you paste and the reply you wrote so it can draft the reply to a new enquiry in your voice. Two rules govern those calls. First, the providers we route to are restricted to keeping nothing: no retention of your text, no training on it. Second, we keep counts, never content: our own records show that a call ran and how long the answer was, not what was said. If you would rather not send anything to an AI, skip the button: Triage and The Pessimist work fully by hand, and the other three can be done on paper with any AI you already use. Narrations, enquiries and examples often name real people, so the pages themselves remind you not to paste anything you would not hand to a stranger.

If you create an account

An account exists so your work can follow you across devices. All it needs is your email address and a password (stored hashed - we cannot see the password itself). You can also give your name, business name, mobile number and website; they are optional, and exist only to save you typing them again if you later share a worksheet with Jake. When you sign up or sign in, any worksheets you made as a guest move into your account and the guest cookie is cleared.

If you ask for Jake's notes

When you create an account, and again on the share form, there is a box, unticked, offering occasional writing from Jake on automation and AI for business owners. Tick it and two things happen: we record when you said yes, and your name and email go into our CRM (HighLevel) tagged Newsletter, so Jake can actually write to you. He writes when he has something worth saying, not on a schedule. Every email carries a one-click unsubscribe, and unsubscribing ends it - no follow-up, no "are you sure" sequence. Leave the box unticked and none of this happens.

If you share a worksheet with Jake

This is the one moment your worksheet content goes to another human, and it only happens because you pressed the button. Jake replies personally, so the share form asks for your first name, last name, email address and business name, and optionally your mobile number, website, and a note for him. Sharing sends Jake the worksheet you shared and those details - and nothing else. It creates a contact and an opportunity in our CRM (HighLevel), with your note attached, so your reply does not get lost. Jake reads the worksheet personally and replies personally. Sharing one worksheet shares that worksheet; the others stay private.

What we measure

We keep anonymous usage events: which exercises get started, completed, and shared. These carry the exercise name and a timestamp, never the content of your worksheet and never your email. They exist so the data can pick which worksheet gets built next. We also keep short-lived technical logs (IP address, browser type) for rate limiting and abuse prevention, which is what keeps the site free and open without accounts.

Where your data lives

Everything is hosted in the EU (Amsterdam) on Railway, in a Postgres database we control. The services that help us run this, and what they see:

No data is sold to anyone, ever. There is no advertising on this site and no data goes to advertisers.

Cookies

Three, all first-party, none for tracking:

Export and delete

You can leave with everything, whenever you like.

Who is responsible, and how to complain

The data controller is Automatic Business Limited (Jake's automation consultancy), United Kingdom. Questions, export requests, deletion requests, or anything unclear: [email protected]. If you are unhappy with how your data is handled you can complain to the UK Information Commissioner's Office at ico.org.uk.

This page was last updated on 16 August 2026. If practice changes, this page changes first.