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Chapter 17: Automating Marketing and Growth
Build Your First Flywheel
Answer the one question every good prospect asks, once, as a piece of content. Then set it up to capture and gently nurture the people it attracts.
Your first flywheel
Think of the single question every good prospect asks you before they buy - the one you answer over and over. Answer it once, properly, and set it up to keep working while you deliver. Four lines and the flywheel is designed.
The question they always ask
Answered once, as
The front door - how it captures them
Then the gentle nurture
Notes
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